David A. Duryea

The CIO was frustrated. His team had just deployed what analysts called "the most capable enterprise AI platform on the market." Six months in, adoption was at 12%. Department heads were polite but noncommittal. The C-suite wanted to know why their eight-figure investment wasn't moving the needle. "We have the best technology," he told me. "Why isn't anyone using it?" I've heard variations of this story across 75+ enterprise transformations. The answer is always the same: The